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South Africa fast food industry is dominated by chicken with chicken meals accounting for almost half of the 2 billion dollar market.

Chicken consumption in South Africans has doubled in the last 20 years with around 18 million chickens being slaughtered every week.

“While most South Africans are price sensitive they also believe that Chicken is a healthier option to red meat, which means that chicken will dominate the fast food industry for a very long time.” Tony Da Fonseca, Managing Director, OBC Chicken