Rwanda has signed a five-year partnership with German football club, Bayern Munich to promote tourism and set up a football academy.
According to a press release from the Rwanda Development Board (RDB), the “Visit Rwanda” logo will appear on the illuminated panels around Bayern Munich’s home pitch, Allianz Arena.
“We are delighted to be partnering with FC Bayern to support the development of football for boys and girls in Rwanda. We are looking forward to creating the FC Bayern Academy where their expert coaches will be able to share their knowledge of the game with local coaches and players,” said Rwanda’s Minister of Sport, Aurore Mimosa Munyangaju, in the statement.
“Africa is a continent of opportunities. For FC Bayern, it is the next important step in our internationalization,” said Bayern Munich CEO Jan-Christian Dreesen.
For the past five years, Rwanda has invested heavily in the sporting sphere, with the aim of attracting tourists and investors and raising the international profile of the country.
Rwanda signed a partnership with Arsenal in 2018 and with PSG the following year. It has also embarked on organizing international sporting events, such as the World Road Cycling Championships in 2025, and in March hosted the 73rd Congress of the International Football Federation.
Partnerships with Arsenal and PSG have generated more than 160 million U.S. dollars and attracted a million visitors, generating an additional 445 million U.S. dollars according to Clare Akamanzi in March.