Dubai’s Burj Khalifa will be lit up in pink this week to raise awareness and funds to fight breast cancer, its developers said on Wednesday.
The lights will be turned on late Thursday and for the next two days, and then on the same days in the following weeks, to mark Pink October, an annual breast cancer awareness month, Emaar Properties said.
In statement visitors to Burj Khalifa were invited to wear pink, to show their support to the cause.
About $0.27 of all October sales in the shops of the Khalifa tower will go towards the Al-Jalila Foundation.
Al-Jalila is a charity founded by Dubai ruler Sheikh Mohammed bin Rashid al-Maktoum who supports an initiative to promote the early detection of breast cancer, facilitate medical treatment and fund local research on the disease.
Breast Cancer is a lethal disease that the world is trying to rid of
