How about the scent of something good cooking in the kitchen to rev up your appetite and instantly put you into a good mood?
Kentucky Fried Chicken (KFC) may be bursting into the candle game with its own Kentucky Fried fragrance.
Last week, the KFC New Zealand held a Facebook drawing in which the lucky winners got a KFC scented candle. The company didn’t specify what the candle smells like, but the name suggests the colonel’s original recipe.
“What better way to light up your nights than with a limited edition KFC Scented Candle! Keen?” the company’s Facebook asked. Later in the day, the company tweeted only one more tummy rumbler remained.
The competition ended on December 5, after running on Facebook, Twitter and Instagram and its post on Facebook received more than 15,000 comments.
Several Facebook users pointed out that the smell of KFC often makes them take a detour via the restaurant’s drive-thru so the merchandise idea might just give the company a good boost in sales.
Unfortunately though, the candle isn’t actually for sale — rather, it was part of a social media giveaway. But who knows?
But this is not the first time an inedible fried chicken aroma has entered the market.
In August, KFC sold 3,000 tubes of fried chicken-scented sunscreen in just two hours. The website Kentucky for Kentucky offered a fried chicken candle in 2013 for $22 a pop. They sold 25 in less than a minute.
For a moment, it looked like they were gearing up to take on Walgreens with both chicken-scented sunscreen and edible nail polish (available in both original and spicy varieties!).
When KFC released its sunscreen back in August, KFC marketing executive Kevin Hochman explained the company’s rationale to Business Insider. “Suntan lotion always smells like lotion. So we thought — why not make it smell like fried chicken?”
