“For a long time we know Uganda is beautiful, the Pearl of Africa but not so many people know how rich the country is and what we have as a country to be proud of in terms of tourism, so this expo was organized in hopes that people will come to understand some of these things and who to approach when you want to do a tour and a safari.” Belinda Atim, Uganda Wildlife Education Center
Uganda has been voted as one of best travel destinations in the world by Global Tourism Campaigners but there are concerns this message has not been spread widely enough.Uganda has launched an extensive marketing campaign to attract more visitors as part of the country’s first International Tourism Expo.
Some believe Uganda’s violent past could still be making tourists think twice about visiting the country and changing the perception of visitors is a hard task.
Officials accept that growing tourist numbers will be a long campaign, but one that they believe is worthwhile, given the attractions of Uganda.
