
Tapping into online marketing
In Uganda, a digital company run by two women is helping hundreds of other women make gains from online markets.The initiative started two years ago, and it has enabled a group of women to grow their businesses faster than before.
Zimba women supports women with online marketing solutions. More than 300 women have now gained skills in how to promote their businesses. Some women are now running online shops, which has benefits including not having to pay taxes or rental fees