A Nigerian entrepreneur Tunji Brown has finally warmed his way into the sports world and is challenging traditional but imported sports apparel labels.
Owu Sportswear is an indigenous Nigerian brand that creates apparel for local teams.
The company is fast becoming the preferred sportswear brand amongst professional football clubs providing a cheaper, more affordable alternative to brands like Nike and Adidas.
Today with a staff of 30, Tunji Brown’s Owu Sportswear provides kits for 20 local teams.
Fans of the teams also appear to have grown used to the Made in Nigeria jerseys.
Chairman of the Mountain of Fire and Miracles, a local football club which is Owu Sportswear’s client, Godwin Enakhena said: “I never thought that a Nigerian can produce a jersey that we’ll be proud of, that we can put on, that the governor from Lagos state will put on, … you know big people … will put on and the first comment would be wow, was this made in Nigeria? I mean, hey, I wear it proudly wherever I go”.
Owu is currently worth about 39 million naira (200,000 U.S. dollars).
The company hopes to one day become the brand of choice for Nigeria’s ‘Super Eagles’ and other African football teams.
CCTV’s Deji Badmus reports.
