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Apple changes ‘Trial period policy’ after criticism from Taylor Swift

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Taylor Swift

Taylor Swift has fought Apple and won.

The company has been forced to reverse its payment policy  after the popular artist said she was refusing the company to stream her album 1989.

Swift told Apple that she was pulling her best-selling 2014 album 1989 because the company won’t pay artists during a three-month trial period when it launches on June 30th.

Now Apple says it will pay artists royalties for music streamed during trial periods.

“We hear you @taylorswift13 and indie artists. Love, Apple,” tweeted executive Eddy @Cue.

Swift had said the plan was “unfair”, arguing Apple had the money to cover the cost. In her letter to Apple Swift wrote:

”This is not about me. Thankfully I am on my fifth album and can support myself, my band, crew, and entire management team by playing live shows. This is about the new artist or band that has just released their first single and will not be paid for its success.

 I realize that Apple is working towards a goal of paid streaming. I think that is beautiful progress. We know how astronomically successful Apple has been and we know that this incredible company has the money to pay artists, writers and producers for the 3 month trial period… even if it is free for the fans trying it out.”
“I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company,” the 25-year-old said, describing Apple as one of her “best partners in selling music”.”Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing.

“We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.”

After the response from Apple Taylor Swift tweeted this:

I am elated and relieved. Thank you for your words of support today. They listened to us.

Apple’s new service, called Apple Music, is set to become available worldwide on June 30.

Besides its longstanding iTunes download store, it will include a $10 streaming subscription plan, a free Internet radio station and a media platform that will let artists upload songs, videos and other content for fans.

Unlike Spotify, which lets customers listen free or pay monthly fees to eliminate ads, Apple’s subscription feature will have no permanent free level.

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