In Nigeria, traditional outfits usually worn by the elderly or during special functions are making a come-back in West Africa’s fashion capital, Lagos.
Traditional wear has made its way back into runways and fashion houses across the globe, as well as offices and nightclubs.
From the Yoruba’s Agbada, to the Igbo’s ‘Niger Delta’s embroidered collarless shirt, to the Babariga – these are all traditional outfits from Nigeria that were worn by elderly people.
But in recent years, traditional clothing – or “trad” as it’s been dubbed – is a regular sight amongst the Nigerian youth, prompting entrepreneurs to leave their office jobs and start their own line of clothing.
From fashionistas to businessmen, Trad is making a serious comeback in Lagos – the West African capital of fashion.
With more than 500 ethnic groups, Nigeria is able to draw from a huge catalogue of fabrics, styles and jewellery. The beautiful looks are a source of pride, which has begun to extend beyond borders.
Trad has now become a worldwide brand, showcased in runways and fashion houses all over the globe, inspiring more Africans to embrace their cultural heritage.
