Kenya’s Kenchic brand to disappear from fastfood outlets
Tough competition in the fast food business has forced poultry company, Kenchic, to close down all its restaurants across the country.
The company will now concentrate on scaling up its chicken processing activities for supply to local and international rivals.
A letter by Kenchic operations manager for processing and distributions Philip Carolan said the company has decided to discontinue its brand name Kenchic Inn from the market to concentrate on chicken processing.
“Effective the 31st March 2016, Kenchic Ltd will discontinue the use of its brand Kenchic Inn. As per the MOU which stipulates that either side can give 30 days’s notice ending on the last day of the nominated month” “Kenchic Inn brand can no longer be used or any of the Kenchic-associated logos, brands or colours.
The poultry company says it will concentrate on chicken processing after it launched a Sh350 million chicken processing plant at Thika in December. The plant will have a capacity to slaughter 30,000 chickens per day.
The franchise however closed down its Tigoni (Limuru) based processing facility