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The commercial demise of the Pistorius brand “Blade Runner”

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Photo Courtesy of Reuters
Photo Courtesy of Reuters

Oscar Pistorius was once the darling of South African sport, the Paralympian epitomized hope for many in the country and defied the odds by becoming the first double amputee athlete to compete in the Olympic Games, but his status as International hero and global icon soon turned to villain. He was sentenced to 5 years in jail for killing his girlfriend, Reeva Steenkamp. Sias du Plessis reports.

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