Spring Festival Gala captures global audience

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Screenshot of Brazil’s BandNews TV broadcasting the trailer of China’s 2020 Spring Festival Gala. [Photo: cctv.com]
China Media Group’s 2020 Spring Festival Gala is drawing international attention for its high-quality programming and cutting-edge technology.

More than 460 media outlets from over 170 countries and regions are expected to cover the extravaganza.

Some 280 media outlets from the United States, the United Kingdom, Japan and many other countries will broadcast the gala in part or in full.

The film edition of the Spring Festival Gala will hit theaters of over 20 countries including Italy, Australia and India in each nation’s respective national languages.

In addition, a 1,000-strong audience will watch the gala from St. Petersburg, Russia on Lunar New Year’s Eve (January 24), and have the opportunity to learn the traditional customs of the Chinese Spring Festival.

The Spring Festival Gala has been held for more than 30 consecutive years since 1983. It has been recognized by the Guinness World Records as the world’s most watched television program.

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