African flower growing companies from Kenya and Rwanda among other nations are seeking to expand their global market reach by showcasing at the world’s biggest flower market place International Floriculture Trade Fair (IFTF).
The fair, which opened its exhibition doors on Wednesday in The Netherlands, is in its 10th edition with African countries featuring.
Kenya, for instance, is the world’s third-largest exporter of cut flowers, with its flower industry contributing around 1.06% to Kenya’s Gross Domestic Product-GDP.
The Kenya Flower Council mounted a Kenya pavilion where different flower companies showcased their quality flowers with an aim to sell the Kenya flower brand to the flower buyers from across the globe.
Rwanda on its part exports 98 percent of its flowers to The Netherlands, the world’s biggest flower market. Rwanda is exhibiting in this year’s global event with intentions to grow and promote the country’s floriculture sector.
The floriculture sector in Rwanda has in recent years grown to attract investors and a market due to opportunities and market links for the cash crop.
The three-day trade fair brings together the world’s floriculture industry, to promote fresh flowers and plants while aiming at increasing production and consumption.