Italian club AS Roma on Wednesday launched an official Swahili Twitter account allowing it to interact with millions of fans who speak and understand Swahili.
The club’s president Jim Pallotta said that it would launch the account following requests to do so in response to the club congratulating Kenyan Eliud Kipchoge on running a marathon in under two hours.
“After we launched a Pidgin account in March, we’ve been inundated with requests from fans in Kenya, Tanzania, Uganda and from other Eastern and South Eastern African countries asking for an official Swahili account,” Head of Strategy at AS Roma Paul Rogers said.
“Considering the passion the fans have for European football, it’s actually surprising that no football club outside of Africa has attempted to communicate daily in Swahili and Pidgin before on social media.”
The move is another milestone for the European football club which, in March, launched an official Pidgin English Twitter account for fans in Nigeria and West Africa which is run from Lagos.
With the addition of Swahili, AS Roma now has 14 official accounts in Italian, English, Arabic, Indonesian, Spanish, French, Portuguese, Bosnian, Turkish, Dutch, Farsi, Pidgin and Chinese.
Swahili is the official language in Tanzania and Kenya. It is also widely spoken in Uganda, the Democratic Republic of Congo and the Comoros Islands, and in lesser numbers in Burundi, Rwanda, Northern Zambia, Malawi and Mozambique.