Kenya’s horticulture sector is seeking to increase sales in the Chinese market in order to boost revenues, the industry said on Tuesday.
Hosea Machuki, the CEO of the Fresh Produce Exporters Association of Kenya, told a media briefing in Nairobi that currently less than two percent of horticultural exports are sold in China.
“We are therefore going to intensify marketing efforts in China in order to expand the horticultural sector revenues,” Machuki said during a media briefing on the upcoming Kenya Trade Week that will take place from July 29 to Aug. 1.
The second edition of the Kenya Trade Week will showcase what Kenya has in stock for both the domestic and export market.
Government data indicates that the bulk of horticultural exports end up in the European Union and the rest goes to the Middle East, United States and Australia.
Machuki said Kenya will also take advantage of the high frequency of flights between Kenya and China to promote exports. He noted that Kenyan flowers and avocados could get a ready market in China.