Start-up in Nigeria to launch Artificial Intelligence e-commerce platform

Startups from sub-Saharan Africa go head to head to compete for the top prize. The event is however not only about winning but also a platform to market products. Image courtesy: TechCrunch


The e-commerce system in Nigeria is set for an overhaul.

This will be done through the launch of an application that combines the efficiency of Artificial Intelligence(AI), visual nature of African cultures, youths, social shopping behaviors and a reward-based system for improved online shopping experience.

The launch set to be held on April 15th according to the co-founder Dr Wale Oparinde builds from an extensive research on young peoples social activities hence will provide a platform for instant shopping for goods as well as providing for choices that make online shopping cost efficient.

In his statement, Oparinde notes that the platform powered by AI technology ‘is common knowledge that some new generation electronic gadgets provide users with functions that use AI technology which makes them seem like they have magical features. Recognition is the source of that magic. This simply refers to when your phone becomes an interactive friend that can recognize your voice, face, emotions and things around you. The world is building up for platforms that improve the shoppers experience through AI’

SNARPA is arguably Nigeria’s first AI-powered e-commerce application and empowers shoppers with a new experience using visual search and according to the CEO, when you see anything you like and would like to buy, just take a photograph, SNARPA does the magic.

The application will be available in Android and IOS stores.