Nigerian government encourages consumption of locally made goods


Nigeria is desperately trying to wean itself off imports to reduce pressure on its dwindling foreign exchange reserves.

As a result, there’s been renewed focus on the “Buy Nigeria, Build Nigeria” campaign. It encourages Nigerians to consume locally made products, which don’t require dollars to import.

Deji Badmus looks at how willing Nigerians are to let go of foreign goods.

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