Chinese company gets World Cup sponsorship rights until 2030

Chinese real estate and entertainment giant Wanda Group have started to establish a strategic partnership with FIFA following the announcement of their new sponsorship deal last week.

The group unveiled their new plans with world football’s governing body at an event in Beijing on Monday, headed by chairman Wang Jianlin.

Following the signing of the new deal last week in Zurich, they now have the highest level of sponsorship rights for the next four World Cups.