Arsenal Football Club has become the first Premier League side to secure a regional partnership in Ethiopia after announcing Dashen Brewery as its Official Beer Partner. The partnership covers the next three years and is intended to promote Arsenal’s brand in Ethiopia, where they will help Dashen to promote grassroots football development projects.
Speaking to www.arsenal.com Arsenal chief commercial officer Vinai Venkatesham said: “Arsenal has a huge fanbase across Africa, and our support in Ethiopia stands out as particularly strong. We are delighted to be partnering with Dashen Brewery, together creating the first regional partnership for a Premier League club, in this rapidly growing and developing territory.”
Dashen will also engage with Arsenal supporters through the club’s digital platforms, and develop promotional and marketing activities involving current Arsenal players and club legends.Ar