Uganda is the leading tourist market for Kenya, reports the Daily Monitor.
“Uganda is a very important source market for us and that is why we take part in expos like the Pearl of Africa Tourism Expo (POATE). We would like to further grow our numbers. Ugandans are fun-loving and we are marketing beach weddings to them, especially in Diani which has been rated as the best beach destination in Africa,” said Titus Kangangi, the CEO of Diani Reef Beach Resort & Spa.
He further added that the south coast of Mombasa, remains one of the favourite destinations for Ugandans owing to beach weddings counting 300 Ugandans as a unit in 2016 and the number keeps growing.
Kenya Tourism Board (KTB) recorded a remarkable growth of 75.7 per cent increase in air arrivals closing at 51,023 up from 29,038 recorded in 2015 exclusive of cross border arrivals at the close of 2016.
Some of the factors to the Ugandan tourism growth include consumer campaign in Uganda from March to June in 2016 that generated 15 million impressions on social network platforms of Facebook, Twitter and Instagram under the campaign dubbed ‘Tugende Kenya’ spearheaded to interest more Ugandans in visiting Kenya.
In addition Ugandans are traveling to Kenya for medical attention with Uganda making up 28 per cent of total medical tourists travelling to Kenya.